INSTANT POT

Instant Pot became America’s most-loved multi-cooker on the strength of the product alone, with virtually no advertising. So to dip the client’s toe into the advertising world, we created a series of pre-roll videos that played on the product’s key benefit: giving you time back. Because the best things in life seem to pass far too quickly—and you can’t slow down time, but you can speed up dinner.

Creative Directors: Tony Rogers, Brent Fagerburg

Art Director: Michael Levy

Copywriter: Megan Dwyer

Producer: Steph Cotherman

Director: Mike Maes

Editor: Christina Stumpf

Color: Tyler Roth

Music: Noise Floor